Let the packaging be your best salesperson…
Every design has a persona, far beyond colors & appearance. It includes values, culture, what brand stands for, and emotions that will evoke customer desires. Researches state that around 70% of the purchasing decisions are based on the front of shelve visibility in-store. If you have a packaging design that catches the eye of your customers, you’ll get noticed and recognized easily and instantly. Investing in great packaging design would lead to customer attraction, which can help in increasing sales.
In this article, we discuss the importance of packaging design in boosting sales and increasing the visibility of products.
Branding
The branding is an essential aspect, and it acts as the backbone of the entire brand identity through packaging design. Excellent brand identity will focus on the central message in every visual piece of business branding. Nowadays branding will drive by data, which will include customer’s preferences, desires, and beliefs. The human brain processes image 60,000 times faster than data or text hence visualizes your brand story in the mind of the audience through images. Visually compelling stories will grab more attention.
Illustration and Doddle Art
An illustration will help you to express the emotions attached to your product. Illustration drawn on the background of packaging design will help to drive attention to the boring content on the packaging and made it attractive and eye-catchy. Doodle art will add a fun element. The hand-drawn doodle art will help to evoke emotions of product packaging character. All age audience gets connected when the brand story on packaging design is conveying through doodle art. Kids and teenagers love funny elements and get attracted to such art.
Smart Packaging
“SMART” itself defines the packaging which is technology-oriented, which will provide the consumer with more convenience in terms of security and technology. Packaging in the food industry is embedded with NFC chips, QR codes, smart labels which can be easily scanned and understood through smart-phone to get more accurate information about the product. Smart packaging will act as an interactive tool and medium to create conversations with customers.
Typography
Typography evokes brand personality. It is the best element to enhance the look of packaging design innovatively. The new trend of splitting the words into multiple lines called Maxi Typeface is very much in use. Massive fonts will be in trend in the world of graphic design, not only in packaging design as well its use extend in the design of logo, websites, posters, and other marketing collaterals. More the thicker, it is better.
Window Packaging
Consumers today are very conscious of the quality of the product. They want to go through the visual inspection of the actual product. And this can be visible through window packaging, it also helps to enhance their trust and faith in the brand. Die-cut shape window is in more demand because this will act as a cost-effective promotional tool. This kind of packaging can get to experience a product hence increasing the chances of final purchase.
Concept/ Product Photoshoot
What attracts the customer more – it is a photo of a product on packaging material. No more normal photo-shoots, conceptualized photography is in more demand. Let photographer bring their unique and life experience which will add to another delicious layer of artwork. In the case of food packaging, it will be like – “I want to eat it right now”. The crisp & light wafers are always mouth-watering, they attract the eyesight immediately. The most wonderful part of conceptual photography is it differentiate the brand from others.
Conclusion:
- Most important in packaging is it identifies your brand.
- Packaging communicates with the consumer and presents an image, while also providing instructions for its use.
- Customers want to experience your product before making the final decision.
- Packaging distinguishes your product from your competitor’s.