Leading sports nutritional brand 1MD Nutrition, future-proofs its brand with a new positioning and design strategy. Its challenges were to stand-out in an increasingly crowded market place and introduce the brand to a new audience. The solution is a bold creative treatment with a triangular graphic, symbolising strength and peak performance, to motivate consumers to achieve their personal best.

By simplifying its communication and stripping away the category jargon, the product ranges are easier for consumers to navigate to find the nutritional solutions they seek. The result is a powerful brand expression that sends a positive message of empowerment, strength and achievement.